IN CONSULTING

IN Consulting

Public Policy Branding and Thought Leadership: Design and Implementation

It is not enough to just repeat old arguments; this no longer resonates with the policy community. In order to progress policy development and bring about real and meaningful change, it is imperative to feed the debate with new ideas.

Thought leaders get noticed by offering something different— new information, innovative insights, and fresh ideas. Thought leadership positions your company or organization as an authority, resource, and trusted advisor with policy leaders and the media by establishing your reputation as a industry/policy contributor.

Influentials Network's (IN) thought leadership work focuses on two main goals. First, through writing, blogging, and other public communications, we seek to create a public and policy environment that is more conducive to efforts to encourage progressive political and public policy debate and discussion.  So we engage in the political battle of ideas and we produce work to help inform key public policy questions.

We help corporate, nonprofit, individuals, and government agencies that meet our readiness criteria develop strategies and methods to highlight and expand their impact, grow strategically, and more effectively engage with public policy. We do not, however, lobby.

We bring state and national policy experience to this work as well as a powerful national network of political change agents. At all times we observe strict conflict-of-interest and transparency policies so any writing we do that references any organization IN works with will clearly acknowledge the relationship.

 

 

Where massive size used to confer a decisive advantage, from here on speed has the edge

David Meerman Scott

 Rapid Response Media: Real-time news source and earned media opportunities

We use our proprietary Web 2.0 media relations and profile raising program to strategically monitor fastbreaking trending news stories with the goal of inserting our clients expert opinions and analysis into the discussion where appropriate.  Results: increased news coverage and greater credibility.    

Public Policy Events

Creating debate among interested parties and policymakers is a powerful way to move policy forward.

We organize a range of events - using our distinctive panel event model -  for clients to foment debates around key local and/or national policy issues that help to position them as expert thought leaders in their fields. Our connectivity with the political, think-tank and advocacy communities mean we are able to secure the most appropriate speakers and attendees, ensuring a focused and fruitful debate.


Political Monitoring

We help our clients keep pace with policy developments by providing comprehensive monitoring of all political, policy and regulatory developments critical to their business, organization, campaign, or cause. We can provide expert analysis of key events, speeches and reports, whilst our market-leading on-line intelligence service, Pii, provides continuous monitoring of developments of political, regulatory, and public policy news, ensuring that our clients are always aware of the issues that impact their business or organization.

For more information about Influentials Network public policy communications and intelligence services email us This e-mail address is being protected from spambots. You need JavaScript enabled to view it. or call 202-379-2965.